In 2012 the Parma showroom open its doors to the public. This enables Pavia & Pavia International Design to grow at the national level and to affirm its presence in the market of central Italy.

The showroom is in a new building reborn from the historical Roma Cinema. It is developed on one single floor with wide glass windows that face the front square. A large open-space which adapts well to the different set ups realized by the showroom planning team.